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The town rose to prominence as a seaside resort during the early 19th century after the building of a pleasure pier and promenade by a group of London investors, and reached its heyday in the late Victorian era. The original wooden pier had to be dismantled in 1871 after its owners went into liquidation and sea worms had damaged the wood. A shorter 100 metres (328 ft) long iron pier with a theatre and shops at the entrance was built in 1873. However, it was too short for steamboats to land at. The pier proved to be unprofitable and a replacement longer iron pier with an electric tram began to be built in 1896. At 3,600 feet (1,097 m), this pier was the second longest in the country, behind only the pier at Southend-on-Sea. 1963 marked the end of steamboat services from the pier. In 1970, a fire destroyed the pier's pavilion and plans began to replace it with a sports centre, which was opened in 1976 by former Prime Minister Edward Heath. The centre section of the pier was torn down by a storm in 1978, leaving the end of the pier isolated out at sea. It has not been rebuilt due to the cost; however, residents and businesses in the town have campaigned for its restoration.