Buildings account for about half of all of the energy consumed in the US, a fact
which is not lost on many of today's practicing architects. Many are using Google
SketchUp to make decisions early in the design process which will significantly
affect the way their buildings perform. From determining a project's overall massing
to optimizing fenestration patterns and siting for the position of the sun, SketchUp
helps architects explore options early enough to make a real difference.
SketchUp's powerful shadow engine allows professionals to understand how daylighting, shading and passive solar issues are impacted by their design decisions - in real time. Architects also use SketchUp to help clients visualize green features such as solar panels, rainwater catchment systems, sustainable landscaping and building material options that will serve to reduce the environment footprint of their buildings.
Michelle Kaufmann Designs (MKD) is a leading design/build firm that uses off-site modular technology to create contemporary eco-friendly homes. With Google SketchUp, Google Earth and the Google 3D Warehouse, Kaufmann can make sustainable design more accessible to everyone.
With SketchUp, the Google
3D Warehouse and Google Earth, clients can make a home their own and become even
more inspired and educated about reducing their ecological footprint.
- Michelle Kaufmann, Michelle Kaufmann Designs
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Watch the Michelle Kaufmann video.
Case Study: Alan Mascord Design Associates
At Alan Mascord Design Associates, Google SketchUp makes communicating design ideas easy and enables clients to visualize and explore their future homes before they are ever built. What's more, Google's intuitive 3D modeling tool accelerates design and architecture tasks, enabling architects to generate exceptional designs in the context of modest budgets.
I first got hooked on SketchUp
about four or five years ago and, once I realized how easy it was to quickly generate
an exterior model, I've been using it for most of my custom design projects. It's
common for us to work with customers remotely via email, and then it's great to be
able to email them PDF's of the preliminary floor plans and a copy of the SketchUp
model for their review.
- Alan Mascord, President, Alan Mascord Design
Associates
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As an international leader in the green building industry, the Rocky Mountain Institute Built Environment Team is looking forward to a more sustainable world, and they're doing their part to create it. They collaborate with architectural design teams to develop sustainable design solutions related to environmental quality, materials, resource and energy efficiency, and climate-responsive design.
The RMI team uses SketchUp to evaluate daylighting and solar heat gain issues, to calculate area take-offs for energy analysis, and to present these recommendations in a lifelike, 3D model. They then import their SketchUp models into AGI, a powerful lighting analysis tool, to generate more detailed information about the levels and distribution of light in the spaces they've modeled.
A typical Daylight Analysis goes like this:

